European Bachelor Degree Marketing and Trade Development Officer

by DEC

Specialisation Digital Marketing

The European Bachelor in Digital Marketing trains job-ready professionals with excellent business and technical skills, allowing them to draw on existing technology and anticipate new developments.

Graduates are set to become experts in creating, implementing and managing digital marketing strategies in both B2B and B2C environments.

Overview

Date of recruitment and registration

Now

Place of training

Montpellier

Contact

+33 9.77.79.31.92

E-mail

contact@dec-ecorh.com

RNCP Card

RNCP34730

Course description

The Internet has been changing ever since its beginning. Digital marketing, too, has been transformed by technological developments, new trends and the shifting needs and expectation of Internet user.

It now covers a large range or marketing practices using online media and tools.

Nowadays all businesses, regardless of their size, sector and number of employees, require a digital marketing strategy in order to ensure positive long-term positioning and visibility.

European Bachelor Degree Marketing and Trade Development Officer

Code RNCP 36374

Documentation European Bachelor Degree Marketing and Trade Development Officer

Please complete this form to have access to detailed training documentation

Program duration : 3 years
Teaching format : on campus / hybrid
Campus : Montpellier
Accreditation : FEDE’s European Bachelor’s degree, bac+3 equivalent, 180 ECTS
Intakes : October - February - May
Contact : 09 71 79 31 92 - contact@dec-ecorh.com
Consult the FEDE training sheet

Hold a bachelor's degree or its equivalent for international students
Minimum English level B2
Pass the recruitment tests

Tuition fees

1st year: €7500
2nd year: €8000
3nd year: €9000 + FEDE national exam fees
Scholarship: a merit-based scholarship is available for students with an excellent academic record.

Validation of training

Students sit the FEDE national exam at the end of their 3rd year of study, leading to a bac+3 diploma guaranteeing 180 European credits (ECTS) upon successful completion.

The "plus" of DECbyEcoRH courses

Free, unlimited access to the LinkedIn Learning platform
Free, personalized support for CISCO training courses
Courses taught in English and French
International study environment and hosting of ERASMUS+ groups

Job opportunities

- Web app and native applications developer
- Mobile web service developer
- Active participant in mobile digitalisation projects
- E-commerce mobile website designer and commercial impact analyst
- Connected IS modeling and data management analyst
- Mobile web/smart objects project manager (after a few years of experience)

European Bachelor Degree Marketing and Trade Development Officer

Apply to training

Training program

Objectives and skills

● Understand the digital ecosystem and be able to develop a business using digital tools.
● Be able to use online technical, marketing and communications tools to develop and implement a business’s digital marketing strategy.
● Be able to use digital tools to implement an effective social media strategy Operations.
● Be able to implement action plans to optimise customer satisfaction
● Be able to maximise the performance of customer acquisition strategies.
● Be able to analyse and optimise user experience.
● Be able to manage and work in a web project management team.
● Be proactive and innovative.

Portrait of college student sitting at desk during a lesson

1 - Strategic and operational marketing and e-marketing

This module enables you to:
- Identify the challenges of the marketing plan: Why? For whom? For whom?
- Interpret the company's strategic plan
- Draw up a strategic marketing plan
- Draw up an operational marketing plan
- Understand the fundamental principles of B-to-B marketing
- Adopt the full range of B-to-B marketing tools
- Develop marketing reflexes applicable at every stage of the B-to-B process and in different markets.

2 - E-marketing and digital marketing law

This module enables you to :
- Grasp the challenges and benefits of e-marketing
- Identify the key elements of an e-business strategy
- Develop a relevant e-marketing strategy
- Identify the rules applicable to digital marketing
- Provide legal security for online marketing strategy and operations

3 - UX Strategy, Data and Marketing, Digital Communication and Digital Brand Content

This module enables you to:
- Identify the specificities of the web to improve navigation and optimize the user experience on the company's digital media
- Understand the key stages in deploying a UX strategy
- Know how to use UX tools and resources
- Understand the challenges and impacts of data marketing
- Understand the methods, approaches and tools required for an innovative marketing strategy
- Improve the performance of marketing strategies
- Define the challenges of a company's online presence
- Design and deploy a digital communications strategy
- Identify the key elements of the graphic production chain
- Understand the characteristics of digital brand content
- Develop a brand content strategy
- Include digital brand content in an inbound marketing strategy

4 - Professional practice

The strength of the FEDE European Bachelor's program lies in the fact that students are put into real contact with the world of work, in order to deepen their training and their professional project.

Students are expected to put into practice the knowledge and skills they have acquired during their studies.

An internship enables them to discover their future professional environment, and to grasp the realities of a professional action.
As part of a tutored project, they devise and implement a strategy for effectively carrying out a professional action.

This practical module is the subject of a dissertation or activity report and an oral presentation.

5 - European culture and citizenship

This unit enables students to :
- Acquire a solid understanding of the functioning, institutions, geographical, geopolitical and economic aspects of Europe.
- An understanding of the European model and its specific features, both historically and from a regulatory, legal and cultural point of view.
- Understand Europe in the broadest sense of the term (interculturality, human resources, politics and religions, international trade, European taxation, etc.).
- Acquire a set of tools for setting up a business in a European Union country
- Appropriate certain cultural codes to understand their impact on interpersonal relations
- Support and encourage the mobility of employees and talents, enabling them to develop in an international context

6 - Modern European language

This module enables you to :
- Acquire level B1 (written and spoken) of the CEFR for proficiency in a modern European language.

Validation of this module leads to the award of the FEDE Language Certificate, which complies with the CEFR and is recognized by the IFEF.

How to finance your training?

Job seekers

Training costs

Training courses can be expensive, and trainees are sometimes required to pay the costs themselves. Depending on the course you are taking and your status, you may be eligible for financial assistance. Ask your "France Travail" advisor for details.
As part of the "Conseil en évolution professionnelle" program, your advisor will help you identify and mobilize the financing available for your project.
Under certain conditions, you can also use your personal training account. To find out more, visit the official website moncompteformation.gouv.fr

Remuneration during training

Case n°1: you are receiving the Allocation d'Aide au Retour à l'Emploi (ARE) from "France Travail" or your former public-sector employer:

If the training course you wish to follow is validated by a Pôle emploi advisor and is in line with your Personalized Project for Access to Employment, you can receive the Allocation d'Aide au Retour à l'Emploi Formation (AREF) up to the limit of your compensation entitlement.

If the training continues beyond the duration of your entitlement to the Allocation d'Aide au Retour à l'Emploi, you can complete your training as an unpaid vocational training trainee, or, if you meet the eligibility criteria, receive the Remuneration de Fin de Formation (RFF) or,
failing that, the Allocation Spécifique de Solidarité.

For more information: ask your "France Travail" advisor.

Case n°2: if you are not receiving the Allocation d'Aide au Retour à l'Emploi (ARE), you can receive :

"France Travail" training remuneration (RFPE) if the training action is approved by "France Travail" (ask your advisor for details) and if it is part of your personalized employment access project.
If you are on ASS (Allocation Spécifique Solidarité) on the eve of your training start date: as ASS is subsidiary to any other training compensation or remuneration, it cannot be combined with the RFPE you will receive during training.
The ASS will therefore be suspended while you receive the RFPE. Your "France Travail" advisor will analyze your file to check whether you meet the conditions for entitlement.
The ASS will therefore be suspended while you receive the RFPE. The "France Travail" advisor will analyze your file to check whether you meet the conditions for entitlement.
Public remuneration for training courses approved by the State or the Regional Council: the training organization is responsible for putting together your remuneration file.
Please note: each Regional Council may set up special arrangements for remuneration and/or financial aid.

Employees

EMPLOYEE ON PERMANENT OR FIXED-TERM CONTRACT

The professional transition project replaces the former individual training leave (CIF) as of January 1, 2019.
The professional transition project is a special modality for mobilizing the personal training account, enabling employees wishing to change jobs or professions to finance certifying training linked to their project.

TEMPORARY EMPLOYEE

Find out more from the Fonds d'Assurance Formation du Travail Temporaire (FAF.TT).
This fund helps temporary employment agencies and their employees to improve their performance, and thus their ability to meet market needs, through training programs.

Self-employed workers

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DEC's mission is to develop and promote entrepreneurial spirit, knowledge and skillsets for lifelong success.

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