European Bachelor Degree Marketing and Trade Officer
Specialization Digital Marketing
The Marketing and Trade Development Officer is responsible for developing and implementing the marketing and sales strategy (pricing, promotion, communication, customer loyalty, product ranges, technical support, etc.) for all the company’s products/services.
Designs and implements marketing and sales initiatives to meet customer needs. He/she leads projects and determines actions in marketing and sales and participates in communication to ensure customer satisfaction with prospects for economic development for the company.
The specilisation takes place in the social and solidarity economy (SSE) field, which is an entrepreneurial model focused on the general interest and human well-being. It is based on ethical, solidarity-based, environmental, and social values, offering a rewarding way to create value while serving the community.
This specialisation in Social Entrepreneurship emphasizes effective and ethical management, developing an in-depth understanding of the principles of the SSE. Students acquire skills in management, social and environmental responsibility, and learn to promote values of solidarity, cooperation, and inclusion.
Intakes
October – February – May
Campus
710 rue d’Alco, 34080 Montpellier
RNCP Card
36867
Arobase Formation
Program duration
3 years
Teaching format
On campus / hybrid
Accreditation
Arobase Formation Bachelor’s degree, bac+3 equivalent, 180 ECTS
Prerequisites
- Hold a bachelor’s degree or its equivalent for international students
- Minimum English level B2
- Pass the recruitment tests
Tuition fees
1st year
€7350
2nd year
€8000
3rd year
€9000 + FEDE national exam fees
Scholarship : a merit-based scholarship is available for students with an excellent academic record.
Validation of training
Students sit an official exam at the end of their 3rd year of study, leading to a bac+3 diploma guaranteeing 180 European credits (ECTS) upon successful completion.
The "plus" of DECbyEcoRH courses
- Free, personalized support for CISCO training courses
- Courses taught in English and French
- International study environment and hosting of ERASMUS+ groups
Training program
Objectives and skills
- Understand the digital ecosystem and be able to develop a business using digital tools.
- Be able to use online technical, marketing and communications tools to develop and implement a business’s digital marketing strategy.
- Be able to use digital tools to implement an effective social media strategy Operations.
- Be able to implement action plans to optimise customer satisfaction.
- Be able to maximise the performance of customer acquisition strategies.
- Be able to analyse and optimise user experience.
- Be able to manage and work in a web project management team.
- Manage human relations and teams.
- Manage economic and financial resources.
- Design and manage a social and solidarity-based activity or service project.
- Develop strategies that take into account the socio-economic context of organizations.
1
Strategic and operational marketing, e-marketing and digital marketing law
This module enables you to:
– Identify the challenges of the marketing plan: Why? For whom? For whom?
– Interpret the company’s strategic plan
– Draw up a strategic marketing plan
– Draw up an operational marketing plan
– Understand the fundamental principles of B-to-B marketing
– Adopt the full range of B-to-B marketing tools
– Develop marketing reflexes applicable at every stage of the B-to-B process and in different markets.
– Grasp the challenges and benefits of e-marketing
– Identify the key elements of an e-business strategy
– Develop a relevant e-marketing strategy
– Identify the rules applicable to digital marketing
– Provide legal security for online marketing strategy and operations
2
UX strategy, data and marketing, digital communication and digital brand content
This module enables you to:
– Identify the specificities of the web to improve navigation and optimize the user experience on the company’s digital media
– Understand the key stages in deploying a UX strategy
– Know how to use UX tools and resources
– Understand the challenges and impacts of data marketing
– Understand the methods, approaches and tools required for an innovative marketing strategy
– Improve the performance of marketing strategies
– Define the challenges of a company’s online presence
– Design and deploy a digital communications strategy
– Identify the key elements of the graphic production chain
– Understand the characteristics of digital brand content
– Develop a brand content strategy
– Include digital brand content in an inbound marketing strategy
3
SSE, management, economics & strategy
– SSE overview
– Socio-economic analysis and social needs
– Project management methodology, service offering
– Legal status for entrepreneurs
– Economic and financial analysis of a project
– Legal and tax obligations
– Steering and performance
– Public policy analysis
– Labor law and quality of life at work
– Organizational change and CSR
– Corporate strategy
4
Professional practice
The strength of this Bachelor’s program lies in the fact that students are put into real contact with the world of work, in order to deepen their training and their professional project.
Students are expected to put into practice the knowledge and skills they have acquired during their studies.
An internship enables them to discover their future professional environment, and to grasp the realities of a professional action.
As part of a tutored project, they devise and implement a strategy for effectively carrying out a professional action.
This practical module is the subject of a dissertation or activity report and an oral presentation.
5
European culture and citizenship
This unit enables students to :
– Acquire a solid understanding of the functioning, institutions, geographical, geopolitical and economic aspects of Europe.
– An understanding of the European model and its specific features, both historically and from a regulatory, legal and cultural point of view.
– Understand Europe in the broadest sense of the term (interculturality, human resources, politics and religions, international trade, European taxation, etc.).
– Acquire a set of tools for setting up a business in a European Union country
– Appropriate certain cultural codes to understand their impact on interpersonal relations
– Support and encourage the mobility of employees and talents, enabling them to develop in an international context
6
Modern European language
– Understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc.
– Be able to deal with most situations likely to arise whilst travelling in an area where the target language is spoken.
– Be able to produce simple, coherent text on familiar topics and areas of interest.
– Recount an event, experience or dream, describe a hope or goal, and briefly give reasons or explanations for a project or idea.
Job opportunities
- Digital projects manager
- Strategic marketing expert
- Online marketing manager
- Digital marketing manager
- Customer marketing and relationship marketing manager
- Web department manager
- Digital project manager
- Social media consultant
- Webmarketer
- E-marketing and e-business consultant
Please complete this form to have access to detailed training documentation
WHAT PEOPLE SAY ABOUT US
I did my internship at Nouas Formation Sup Dec frankly nothing to say the staff was very welcoming and professional which makes us want to work.
I recommend
Having trained at Nouas Formation Sup Dec, I highly recommend!
I did my internship at the Nouas Sup Dec association, the welcome was very warm, the staff welcoming and above all very professional. I recommend it.
Excellent reception! Team at the top. I recommend it.
Bachelor of Science
Web application designer and developer
Develop, code and maintain a website or web applications, working on both the front-end and the back-end.
European Bachelor Degree
Digital Marketing
Become experts in creating, implementing and managing digital marketing strategies in both B2B and B2C environments.
European Master Degree
IT Project Management
Design a solution tailored to the needs of the client
Analyze a business environment and make recommendations
European Master
in Management and Business Strategy
Advise and support the management of a company in the elaboration of development, transformation, adaptation or change management strategies.
Language training
The objectives :
· To define a professional project, acquire basic knowledge and consolidate a professional orientation.
· To be part of a dynamic of qualification and professional integration.
· To develop the necessary skills to enter the business world
