Bachelor Chargé de Développement Marketing et Commercial
Spécialisation Marketing Digital
Depuis son lancement au début des années 90, Internet n’a cessé d’évoluer, stimulé par les avancées technologiques et les nouveaux comportements des consommateurs. Le marketing digital s’est adapté, en englobant toutes les techniques marketing utilisant des supports médias et web. Une stratégie de marketing digital est désormais indispensable pour toute entreprise, désireuse de s’assurer une visibilité et un positionnement solide. Des compétences en marketing digital sont donc essentielles et très recherchées. Le Bachelor européen marketing digital forme des professionnels maîtrisant les enjeux business et techniques du marketing digital, capables d’anticiper les évolutions futures et de créer des expériences utilisateur innovantes dans des environnements B2B et B2C.
Date de recrutement et d'inscription
October – February – May
Lieu de la formation
710 rue d’Alco, 34080 Montpellier
RNCP Card
36867
Arobase Formations
Durée de formation
3 ans
Format d'apprentissage
Sur place / hybride
Accréditation
Arobase Formation Bachelor’s degree, bac+3 equivalent, 180 ECTS
Prerequisites
- Hold a bachelor’s degree or its equivalent for international students
- Minimum English level B2
- Pass the recruitment tests
Tuition fees
1st year
€7500 + €350 registration fees
(non refundable)
2nd year
€7500
3rd year
€8000 + examination fees included
Scholarship opportunities :
Excellence and Merit-Based Scholarships:
We recognize outstanding academic achievement with scholarships covering up to 70% of tuition. These highly competitive awards are limited to two recipients per intake, highlighting exceptional performance.
Entrance Awards:
We provide broad access to financial assistance through our entrance awards, offering up to 30% tuition reduction. These awards are available to all qualifying applicants, with no limit on the number distributed.
Validation of training
Students sit an official exam at the end of their 3rd year of study, leading to a bac+3 diploma guaranteeing 180 European credits (ECTS) upon successful completion.
The "plus" of DECbyEcoRH courses
- Free, personalized support for CISCO training courses
- Courses taught in English and French
- International study environment and hosting of ERASMUS+ groups
Training program
Objectives and skills
- Understand the digital ecosystem and be able to develop a business using digital tools.
- Be able to use online technical, marketing and communications tools to develop and implement a business’s digital marketing strategy.
- Be able to use digital tools to implement an effective social media strategy Operations.
- Be able to implement action plans to optimise customer satisfaction.
- Be able to maximise the performance of customer acquisition strategies.
- Be able to analyse and optimise user experience.
- Be able to manage and work in a web project management team.
- Manage human relations and teams.
- Manage economic and financial resources.
- Design and manage a social and solidarity-based activity or service project.
- Develop strategies that take into account the socio-economic context of organizations.
1
Strategic and operational marketing, e-marketing and digital marketing law
This module enables you to:
– Identify the challenges of the marketing plan: Why? For whom? For whom?
– Interpret the company’s strategic plan
– Draw up a strategic marketing plan
– Draw up an operational marketing plan
– Understand the fundamental principles of B-to-B marketing
– Adopt the full range of B-to-B marketing tools
– Develop marketing reflexes applicable at every stage of the B-to-B process and in different markets.
– Grasp the challenges and benefits of e-marketing
– Identify the key elements of an e-business strategy
– Develop a relevant e-marketing strategy
– Identify the rules applicable to digital marketing
– Provide legal security for online marketing strategy and operations
2
UX strategy, data and marketing, digital communication and digital brand content
This module enables you to:
– Identify the specificities of the web to improve navigation and optimize the user experience on the company’s digital media
– Understand the key stages in deploying a UX strategy
– Know how to use UX tools and resources
– Understand the challenges and impacts of data marketing
– Understand the methods, approaches and tools required for an innovative marketing strategy
– Improve the performance of marketing strategies
– Define the challenges of a company’s online presence
– Design and deploy a digital communications strategy
– Identify the key elements of the graphic production chain
– Understand the characteristics of digital brand content
– Develop a brand content strategy
– Include digital brand content in an inbound marketing strategy
3
SSE, management, economics & strategy
– SSE overview
– Socio-economic analysis and social needs
– Project management methodology, service offering
– Legal status for entrepreneurs
– Economic and financial analysis of a project
– Legal and tax obligations
– Steering and performance
– Public policy analysis
– Labor law and quality of life at work
– Organizational change and CSR
– Corporate strategy
4
Professional practice
The strength of this Bachelor’s program lies in the fact that students are put into real contact with the world of work, in order to deepen their training and their professional project.
Students are expected to put into practice the knowledge and skills they have acquired during their studies.
An internship enables them to discover their future professional environment, and to grasp the realities of a professional action.
As part of a tutored project, they devise and implement a strategy for effectively carrying out a professional action.
This practical module is the subject of a dissertation or activity report and an oral presentation.
5
European culture and citizenship
This unit enables students to :
– Acquire a solid understanding of the functioning, institutions, geographical, geopolitical and economic aspects of Europe.
– An understanding of the European model and its specific features, both historically and from a regulatory, legal and cultural point of view.
– Understand Europe in the broadest sense of the term (interculturality, human resources, politics and religions, international trade, European taxation, etc.).
– Acquire a set of tools for setting up a business in a European Union country
– Appropriate certain cultural codes to understand their impact on interpersonal relations
– Support and encourage the mobility of employees and talents, enabling them to develop in an international context
6
Modern European language
– Understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc.
– Be able to deal with most situations likely to arise whilst travelling in an area where the target language is spoken.
– Be able to produce simple, coherent text on familiar topics and areas of interest.
– Recount an event, experience or dream, describe a hope or goal, and briefly give reasons or explanations for a project or idea.
Job opportunities
- Digital projects manager
- Strategic marketing expert
- Online marketing manager
- Digital marketing manager
- Customer marketing and relationship marketing manager
- Web department manager
- Digital project manager
- Social media consultant
- Webmarketer
- E-marketing and e-business consultant
Merci de remplir ce formulaire pour avoir accès à la documentation détaillée sur la formation
CE QU'ILS DISENT DE NOUS
J'ai effectué mon stage chez Nouas Formation Sup Dec franchement rien a dire le personnel était très accueillant et professionnel ce qui nous donne envie de travailler.
Ayant effectuer une formation chez Nouas Formation Sup Dec, je recommande fortement !
J'ai effectué mon stage chez l'association Nouas Sup Dec, l'accueil était très chaleureux, le personnel accueillant et surtout très professionnel. Je recommande.
Excellent accueil ! Équipe au top . Je recommande.
Bachelor
Marketing Digital
Devenez des experts dans la création, l’implémentation et la gestion des stratégies de marketing digital que ce soit en B2B ou en B2C.
Mastère
en Gestion et Stratégie Commerciale
Conseillez et soutenez la gestion d’une entreprise dans l’élaboration du développement, de la transformation, de l’adaptation ou le changement de ses stratégies de gestion.
Formation linguistique
Les objectifs :
- Définir un projet professionnel, acquérir les connaissances de base et consolider une orientation professionnelle.
- S’inscrire dans une dynamique de qualification et d’insertion professionnelle.
- Développer les compétences nécessaires à l’insertion dans le monde de l’entreprise.
