This unit ensures students :

• Be able to examine the different marketing strategies that allow the company to achieve its growth andprofitability objectives.
• Know how to evaluate the competitive environment.
• Formulate coherent marketing orientations and objectives to achieve the company’s defined objectives.
• Develop an appropriate program of action in terms of product, price, distribution and communications.
• Integrate the fundamental principles of B2B marketing.
• Understand the e-business approach and take advantage of different channels.
• Know how to build customer loyalty and win new customers by involving the customer in the brand.

This unit ensures students :

• Identify the rules applicable to digital marketing.
• Legally secure online marketing strategy and operations.
• Identify the specificities of the web to improve navigation and optimize the user experience on the company’s digital supports.
• Know how to use the tools and resources of a UX approach.
• Understand the stakes and impacts of data marketing.
• Improve the performance of marketing strategies.

This unit ensures students :

• Design and deploy a digital communication strategy.
• Identify the key elements in the graphic production chain.
• Understand the characteristics of “Digital Brand Content”.
• Develop a brand content strategy.
• Include Digital Brand Content in an Inbound marketing strategy.

• A strong point of FEDE European bachelor’s degrees is the requirement for students to consolidate their learning and gain a careers head start through hands-on work experience.
• The aim is to apply the knowledge and skills acquired during the programme and gain professional confidence.
• By completing a work placement in their chosen field, students acquire direct knowledge of the sector and all-important experience in their future role.
• Students also carry out a supervised project. The project requires them to devise and implement a strategy for completing a professional assignment.
• Students produce a dissertation or activity report and present their findings orally.

This unit ensures students :

• Have a solid knowledge of the workings, institutions, geography, geopolitics and economics of Europe.
• Understand the European model and how it differs from other models in terms of history, regulations, law and culture.
• Understand Europe in a broader sense (intercultural aspects, human resources, policies, religions, international trade, taxation etc.).
• Have the tools necessary to do business in an EU country.
• Understand relevant cultural codes and their impact on interpersonal relations.
• Can supervise employees and encourage staff mobility in order to raise their international career prospects.

This unit ensures students :

Have CEFR level B1 (writing and speaking) in amodern European language.

Results in the awarding of the FEDE Language Certificate, the Certificate is based on the CEFR and is recognised by the IFEF.